BRANDING / GRAPHIC DESIGN / VISUAL IDENTITY
LUNA SECA
MEXICAN NATURAL WINE BRAND
Client: Luna Seca.
Natural Winery, VG, Mexico.
[ INFO ]
Luna Seca is a winery dedicated to the artisanal production of natural wine, crafted through earth-respectful processes and a contemporary interpretation of the Mexican landscape.
For this project, I developed a visual identity that subtly breaks away from traditional design codes within the wine industry. Instead of relying on classic or understated aesthetics, I chose an illustrative, colorful, and evocative visual language inspired by the arid and mountainous terrain of the Valley, the lunar cycles, and the organic energy that defines the winery.
[ 004 ]
The goal was to create an expressive, clear, and memorable identity, one capable of communicating the authenticity of natural wine through a freer, more imaginative lens rooted in a contemporary aesthetic that conceptually conveys the gentleness of the brand.
[ VISUAL IDENTITY ]
[ BRANDING ]
THE BRAND IS COMPOSED OF 3 WINES:
Luna Creciente (Albariño), Luna Llena (Tempranillo), and Luna Nueva (Palomino).
[ COLOR PALETTE / TYPOGRAPHY / SYMBOLS ]
Each associated with a different lunar phase. This structure allows for a cohesive yet dynamic visual system where color, organic forms, and narrative composition highlight the character of each variety.
[ PRODUCTS ]
Each wine in the Luna Seca collection carries its own visual identity shaped by its lunar phase and grape character.
LUNA CRECIENTE ( Albariño )
Luna Creciente features cool, violet-blue tones that convey freshness and lightness, paired with a partially illuminated moon symbolizing growth.
LUNA LLENA ( Tempranillo )
Luna Llena embraces warm and intense hues, reds, ochres, and deep oranges, reflecting the structure and richness of the red wine, with a full moon reinforcing its sense of fullness.
LUNA NUEVA ( Palomino )
Luna Nueva is expressed through soft, creamy, desert-inspired colors that highlight the delicacy of the orange wine, accompanied by a dark moon that marks the beginning of the cycle.
[ PACKAGING ]
This project proposes a visual direction that aims to open new possibilities within the wine sector, moving away from standard minimalism and embracing a bold, sensory, and distinctly Mexican identity.
[ NATURAL WINE ]
